KODAK


In December 2016, Kodak launched a print journal: Kodachrome. Its goal? To celebrate analog culture and creativity.

With Stranger Collective producing the journal, I wrote two features for the first issue: Seeking Slow (on why analog experiences are the most rewarding) and A New Direction (a Q&A with Actor/director Chloe Sevigny).

For hi-res clippings, click here and here.


ANTHOLOGY


Putting London's communities first, Anthology specialises in premium residential developments that celebrate each neighbourhood's people and stories.

for its latest project - Deptford Foundry in south-east London - I was asked to write inspiring brochure copy (and section titles) that emphasised the development's benefits, including top-notch transport links, surrounding cultural highlights and bright, spacious homes.

Take a look at the brochure IN FULL here.     


CLARKS ORIGINALS


For Spring Summer 16, Clarks Originals wanted to celebrate the legacy of its flagship model: the desert boot. Using the brand's stripped back tone of voice, i was tasked with creating a timeline of Originals shoes. concise copy made clear how each one shared the desert boot's dna and maverick attitude.

To see the timeline in full, click here



Along with their new website, clarks originals were looking to produce a new print journal to celebrate 65 years of the desert boot - as well as let customers know what else they had in store for spring summer 15.

the challenge for issue 1 was to convey and cement clarks' rich heritage, iconic status and supreme craftsmanship. something that not a lot of brands can boast. 

using the tone of voice i created for the website (tailored to their 18-35-year-old influencer audience), i wrote five features for the journal - including headlines and standfirsts: 

1950 'til infinity // the art of craft // from rats to rudeboys // digging in the archives // clarks: rebooted

design by the good peoples at mcfaul + day. download the journal here.  



FOR THE LAUNCH OF THEIR BRAND NEW WEBSITE, CLARKs originals WANTED TO TAKE ON A MORE EDITORIAL DIRECTION - ALLOWING THEM TO INTERACT BETTER WITH THEIR CONSUMERS. 

THE PRIORITY HERE WAS TO CREATE A TONE OF VOICE THAT RESONATED WITH THE BRAND'S 18-35-year-old influencer AUDIENCE. INSTEAD OF EMULATING THE Stripped back TONE OF THEIR Above-the-line COMMUNICATIONS, COPY NEEDED TO BE CONVERSATIONAL and savvy. i also created seo-friendly headlines, standfirsts, meta descriptions, keywords and tags for each piece.

I PENNED 16 FEATURE AND NEWS ARTICLES, EMPHASISING THE CRAFTSMANSHIP AND HERITAGE BEHIND CLARKS ORIGINALS. TAKE A LOOK AT CLARKSORIGINALS.COM.


InMotion


A new venture from Jaguar Land Rover, InMotion is a research and development startup that's developing new technologies to change the way we get around in the future.

I write features spanning technology, culture and lifestyle for the site, spotlighting key trends and movements in future travel. 

read 5 Smart Cities delivering innovation in urban movement, and Ride Sharing: The Solution To Our Transport Woes? 


MAZDA


FOR ITS FINAL CHALLENGERS CONFERENCE IN BARCELONA, MAZDA INVITED FUTURIST FEDERICO PISTONO, MAKERSPACE PIONEER ALEX BANDAR AND ECONOMIST GUY STANDING TO GIVE TALKS ABOUT HOW TECHNOLOGY AND INNOVATION WILL CHANGE THE WAY WE WORK IN THE FUTURE.

To let audiences know why these people were chosen - and what they could add to the discussion - I was asked to write a profile for each speaker. conducting interviews, i used a crisp tone of voice, ensuring each profile conveyed the speaker's background, qualifications and various plaudits received succinctly.

Read Federico's profile here, Alex's here, and Guy's here


PLYMOUTH UNIVERSITY 


With endless amounts of information scattered over lots of different pages, Plymouth University asked Stranger Collective to strip down the information, give it a punch and implement the University's new tone of voice - engaging its target audience of young prospective students more effectively.

The result? Inspiring, fresh, fact-based copy - with no sign of dull, conventional academic jargon.

As part of a small team working on this project, I wrote copy for 14 different courses. Visit the BA (Hons) Architectural Technology and the Environment, MArch Architecture, Mres Computer Music and BA Art History pages for an in-depth look.


STAPLE DESIGN


Staple is one of the giants of streetwear and street culture - when the New York brand released its cult Pigeon Dunk shoe in collaboration with Nike, riots broke out on the streets of NYC. All for one shoe!

Staple's goal with its Autumn Winter 10 collection going forward was to branch out into more mainstream fashion titles. So the press release needed to focus on the brand's premium, more fashion focused pieces - emphasising the craftsmanship that went into creating the collection.  


WORLDS APART


an international, multi-million pound children's lifestyle products company, worlds apart asked stranger collective to produce a trade brochure to use at shows and events.

pitching the company and its portfolio of brands to potential partners, buyers and licensors, the brochure needed to connect with its trade readers fast. it needed to be simple, clear, tell a compelling story and explain what it is that makes worlds apart different.   

i made sure the copy was free of jargon, in line with the company's new tone of voice and concise - encouraging trade audiences to find out more.


NISSAN


With the launch of a new art and technology exhibition in Stockholm, Nissan needed a press release written to engage non-automotive journalists and create noise around the launch event.

Nissan's press releases were usually stuffed full of automotive jargon - tech specs and whatnot - so the challenge here was to write copy that was not only informative, but interesting for technology and lifestyle journalists. (Whilst still conveying Nissan's important key messages, of course).