IAN HSIEH
Journalist + Copywriter
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The Practical Man

A Melbourne-based, multi-brand concept store - curating superlative leisurewear, technical sportswear, accessories and grooming products for the discerning man on the move.

I was commissioned to write copy for its website, and continue to scribe articles across fashion, design and lifestyle for its Journal.

 Looking to revamp the   About   page on its website, the Australian store needed words that quickly grabbed reader attention and conveyed its ethos: unique, lesser-known brands for sophisticated and affluent males at the intersection of fashion and fitness lifestyle.   I used a casual, direct and stripped-back tone of voice, keeping it pithy and concise.

Looking to revamp the About page on its website, the Australian store needed words that quickly grabbed reader attention and conveyed its ethos: unique, lesser-known brands for sophisticated and affluent males at the intersection of fashion and fitness lifestyle. 

I used a casual, direct and stripped-back tone of voice, keeping it pithy and concise.

  Built to Last  - an article on why style is going slow.  The Practical Man also has a journal, which explores fashion, fitness, design and lifestyle for the modern, sophisticated male. I contribute articles that spotlight the store's key brands, opinion pieces, and interviews with people innovating within the design industries.   

Built to Last - an article on why style is going slow.

The Practical Man also has a journal, which explores fashion, fitness, design and lifestyle for the modern, sophisticated male. I contribute articles that spotlight the store's key brands, opinion pieces, and interviews with people innovating within the design industries.

 

  Future Architecture  - a Q&A with Jacob van Rijs of MVRDV, the architects behind Ku.Be House of Culture in Movement in Frederiksberg, Denmark.

Future Architecture - a Q&A with Jacob van Rijs of MVRDV, the architects behind Ku.Be House of Culture in Movement in Frederiksberg, Denmark.

  Minimalist Underwear  - a piece highlighting new drops from The White Briefs and Ron Dorff.   thepracticalman.com

Minimalist Underwear - a piece highlighting new drops from The White Briefs and Ron Dorff.

thepracticalman.com